The release of the 2011 Citroen DS is in line with the company’s 90th anniversary celebration this month.
The DS brings back memories way back 1950 when the name was first used until the 1970’s. The DS3 is set to be unveiled by early 2010, roomier that the C4, it’s a mix of a sedan and a hatchback. Direct rivals in style and class are the Audi A3 and the Alfa Romeo 149. Then here comes the DS4, a bit bigger than the DS3, after which the launch of the DS5 set against luxury vehicles such as the Mercedes-Benz E-class, BMW 5 Series and the A6/ A7 Audi.
This sets the stage for the company’s push to become a French luxury brand by utilizing its experience of 90 years of quality, excellence and innovation in the car manufacturing industry. And as the demand for smaller cars arises Citroën is poised to establish itself as “want” rather than “need” item, making it a must have accessory for the select few