BMW Plans to Enter Indian High End Bikes Market

BMW is in planning to enter Indian high end bike market.This premium bike market in India is small with less competition.BMW is now studying India’s high-end and premium motorcycle market to introduce its Motorrad range of super bikes in India. Though they tried to be in the market previously, they couldn’t succeed.

The super bikes market is a very small segment in Indian bikes market.Less than 500 unit sales annually. They cost of premium bikes will be around Rs10 lakhs. They even say that their plans are not short term and it may take 1-2 yrs before anything is finalized.BMW Motorrad is a brand used by the German company for its motorcycles, which are in production since 1923.

On the other hand, The consumer interest for bike as a lifestyle is rising up in this premium bikes market.For instance, Suzuki, sold 93 bikes in the last 6 months alone while Yamaha sold 94 units of the R1 and MT 01 in the Jan-Dec 2008 period, while Bajaj is also planning to introduce big bikes from KTM and Kawasaki stables.